Michael Phelps dives into Under Armour endorsement dealAnd the first big endorsement deal of the 2010 Vancouver Olympics goes to ... 2008 Beijing Olympics superstar swimmer Michael Phelps
Phelps has signed a multiyear endorsement deal with Under Armour, the burgeoning athletic apparel and footwear company, Phelps and Under Armour senior vice president Steve Battista told USA TODAY.
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